Misys, is seeking a Field Marketing Manager. The field marketing function is responsible for assisting in the definition of the regional marketing strategy to support sales objectives and creating, planning and executing experiential events and campaigns that meet the needs of key markets and targeted buyers.  The Field marketing manager will play a key role in defining which programs will deliver results against the overall Marketing plan and desired company results.  The marketing manager is responsible for overall program management which includes creating the business plan for the program engaging key internal stakeholders during the planning process, facilitating planning sessions, defining roles/responsibilities and associated timelines, budget oversight, all associated logistical details, and post-event/campaign measurements and reports

Drive Pipeline & Revenue:

• Conduct market analysis to support marketing programs to target prospects - developing marketing strategy for region to support overall sales objectives
• Manage tactical execution of site events and marketing programs, ie. Campaigns to meet objectives
• Work with Product Marketing Manager and Regional Marketing team to execute events and campaigns
• Identify top industry tradeshows for each targeted customer segment - working with AR/PR resource
• Create an "experience" at events that differentiates Misys from competitors and drives lead gen
• Provide the Sales function with opportunities to interface with prospects and clients
• Position ongoing marketing messages into the program strategy
• Incorporate key shows and seminars into the Go-to-market (GTM) plans for each key segment or customer group, created annually, shared with key stakeholders, and revisited quarterly 
• Create a comprehensive project plan for programs and obtain CMO and Mktg VP buy-in
• Facilitate a kick-off program strategy session for each program to communicate goals, and clarify roles and timelines (include Sales, Prod. Mktg., Prod Mgmt, etc.)
• Conduct regular planning sessions with Regional Marketing to assess progress and drive decisions
• Engage appropriate vendors and service providers and management expectations
• Communicate with internal stakeholders that will attend to confirm they have all relevant information and understand their role
• Manage all related logistical requirements and details 
• Identify industry tradeshow trends that will drive success at the show
• On-site event management and execution to ensure objectives are met
• Conduct post-event staff surveys to drive continuous improvement
• Deliver post-program reports and feedback to internal stakeholders
• Reconcile budget and render all vendor payments

Engender Customer Loyalty

• Work with Product Marketing and Regional Marketing Managers to execute solution specific regional initiatives, including: training, user group meetings, support, etc.
• Manage execution of customer conferences

Improve Market Awareness:

• Incorporate brand awareness campaigns into revenue focused events and client loyalty events
• Drive thought leadership opportunities through tradeshow activities and client events
• Research and make recommendations on sponsorship marketing opportunities  
• Ensure that events-related singage and graphics reflect the image we want to portray
• Collaborate with Product Marketing and PR to identify opportunities at industry events and Misys hosted events to position our execs and clients as thought leaders
• Work with Product Marketing & Regional marketing to assess sponsorship marketing opportunities that would impact our overall Marketing plan

Marketing Operations:

• Drive improvements in marketing function measurement and processes
• Push supplies for better terms on price or value
• Ensure that all relevant information is recorded in salesforce.com, including customer contact information, marketing campaign information, to facilitate the rapid execution of marketing campaigns and the ongoing monitoring of their effectiveness